logo

UNDERSTANDING GOOGLE ALGORITHMS AND SEO IS ESSENTIAL FOR ONLINE MARKETER

PDF Publication Title:

UNDERSTANDING GOOGLE ALGORITHMS AND SEO IS ESSENTIAL FOR ONLINE MARKETER ( understanding-google-algorithms-and-seo-is-essential-for-onl )

Previous Page View | Next Page View | Return to Search List

Text from PDF Page: 032

rel="alternate" hreflang="x" to indentify different language versions, including itself. An example that Google has provided is as follows: “For example, if your site provides content in French, English, and Spanish, the Spanish version must include a rel="alternate" hreflang="x" link for itself in addition to links to the French and English versions.” Google has prepared the following table for the URL use and reminds that it might be the best to consider using a URL structure that makes geotargeting the pages to different regions easy. TABLE 1. Google has provided a table for different language URL usages. Source: https://support.google.com/webmasters/answer/182192?hl=en&ref_topic=2370587 URL structure Example Pros Cons 32 ccTLDs example.ie - Clear geotargeting - Server location irrelevant - Easy separation of sites - Expensive (and may have limited availability) -Requires more infrastructure -Strict ccTLD requirements (sometimes) Subdomains with gTLDs de.example.com -Easy to set up -Can use geotargeting -Allows different server locations - Easy separation of sites -Users might not recognize geotargeting from the URL alone (is “de” the language or country?) Subdirectories with gTLDs example.com/de/ -Easy to set up -Can use Webmaster Tools -Geotargeting -Low maintenance (same host) -Users might not recognize geotargeting from the URL alone -Single server location -Separation of sites harder URL parameters site.com?loc=de Not recommended -URL based segmentation difficult -Users might not recognize geotargeting from the URL alone -Geotargeting in Webmaster Tools is not possible

PDF Image | UNDERSTANDING GOOGLE ALGORITHMS AND SEO IS ESSENTIAL FOR ONLINE MARKETER

understanding-google-algorithms-and-seo-is-essential-for-onl-032

PDF Search Title:

UNDERSTANDING GOOGLE ALGORITHMS AND SEO IS ESSENTIAL FOR ONLINE MARKETER

Original File Name Searched:

Lievonen_Marjut.pdf

DIY PDF Search: Google It | Yahoo | Bing

Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info

Cruising Review Topics and Articles More Info

Software based on Filemaker for the travel industry More Info

The Burgenstock Resort: Reviews on CruisingReview website... More Info

Resort Reviews: World Class resorts... More Info

The Riffelalp Resort: Reviews on CruisingReview website... More Info

CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com | RSS | AMP