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5.1.4 Title tag Usually the first thing the crawlers as well as users see is the title tag of the page. The page title shows in Google search as the header for the page and is the first landmark for the algorithms to determine if the page is relevant for the search query or not. Eric Enge et al. say that the page title is “one of the most important factors in ranking a given web page” (2009, 36). Also Matt Cutts has given an advice as according to Barry Schwartz in the before- mentioned article “The Top Five SEO Mistakes According To Google’s Matt Cutts”. The advice Matt Cutts has given is not to “forget to think about the title and description of your most important pages”. This reminder alone should be enough for the webmasters and marketers to acknowledge the importance of the titles. Below I have an example of the search results for “white tiger” and how the titles for the search look like. 33PDF Image | UNDERSTANDING GOOGLE ALGORITHMS AND SEO IS ESSENTIAL FOR ONLINE MARKETER
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