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PICTURE 4. The search query for “white tiger” to demonstrate the title tag. Title tag is marked with red. I have marked the title tag with red to distinguish it clearly. As you can see, the highest ranking page for the search query has the exact keywords I have typed. The same thing is with the other results. The algorithms have analyzed these pages and have determined its content to be relevant for the query and therefore these pages have been presented to me. But, as White Tiger is such a large range keyword, the algorithms are not sure if I wanted to know more about the animal or a club of the name “White Tiger” or comics. Therefore there are many results provided for me where I can choose the best option. It is important to have some sort of extra information on the title tag for the user to know whether the page is indeed about the animal, comics or a club. Also, for branding purposes it is good to have your brand name (company, organization, product) in the title for the algorithms as well as users start associating certain keywords with your brand. PICTURE 5. The title tag as the algorithms see them. The title also has other text besides keywords; in this case it has “Wikipedia, the free encyclopedia”. According to SEO Moz post “Title tag” (http://moz.com/learn/seo/title-tag), the “optimal format” for the title tag is the following: Primary Keyword - Secondary Keyword | Brand Name or Brand Name | Primary Keyword and Secondary Keyword The title tag is therefore divided into two parts, the other part including the keywords and the other, the brand name. In the example above the page title was indeed in this form, “White tiger – Wikipedia, the free encyclopedia”. 34PDF Image | UNDERSTANDING GOOGLE ALGORITHMS AND SEO IS ESSENTIAL FOR ONLINE MARKETER
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