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fix the mistakes in a way that there is no need to worry for the future violations. Searles and White tell that when sending the request only telling Google that “I am using the Google guidelines now” is not enough information to process the request properly. When doing the reconsideration request, the webmaster must tell what the penalty was for and how they have fixed it, in as much detail as possible. Searles and White say that one message to the reconsideration forum is enough, spamming is not going to work. I believe it is important for marketers to know about the penalizations beforehand since fixing the situation after the penalty has been issued takes time and damages the site reputation no matter how quickly the issues are fixed. Also I believe that understanding the things that result to penalties (cloaking, spamming, hacking etc.) will provide the marketers better morale to do SEO properly and follow the algorithm changes and be up to date in general of what is going on in online business environment. 44PDF Image | UNDERSTANDING GOOGLE ALGORITHMS AND SEO IS ESSENTIAL FOR ONLINE MARKETER
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