UNDERSTANDING GOOGLE ALGORITHMS AND SEO IS ESSENTIAL FOR ONLINE MARKETER

PDF Publication Title:

UNDERSTANDING GOOGLE ALGORITHMS AND SEO IS ESSENTIAL FOR ONLINE MARKETER ( understanding-google-algorithms-and-seo-is-essential-for-onl )

Previous Page View | Next Page View | Return to Search List

Text from PDF Page: 045

6 UNDERSTANDING USER BEHAVIOR IN INTERNET Originally, search engines started developing algorithms to make the search easier and for the users to find the information they needed without browsing through numerous pages before finding what they were looking for. The developers of algorithms find it extremely important to understand the user behavior in order to further enhance the user experience in search. According to Enge et al. in the book “Art of SEO: Mastering Search Engine Optimization” (2009) the search engines invest considerable amount of resources into understanding how people search. Therefore, also marketers who use these algorithms and SEO for their benefit also shouldn’t forget the importance of understanding the users. As a marketer we should never focus too much on only algorithms or other technical stuff. The reason why we are working on SEO is always to attract customers. We are not working to attract just any kind of customers, but the targeted customers who would be interested in the products. Therefore, as important as it is to understand the algorithms to practice successful SEO, equally important is to understand user/searcher behavior. In the end, algorithms work in order to make the search experience better for the user. Also SEO revolves around user’s needs and behavioral issues, for example successful keywords come from the words that the customers type when searching for something. Basic marketing skills are needed in online marketing as well. The SEO always comes down to planning and segmenting, just like any other marketing form. There is a difference, though, as Moran and Hunt see it in their book “Search Engine Marketing Inc.: Driving Search Traffic to Your Company’s Web Site” (2009, 271), one of the biggest “advantages” as they say is that search marketing is rather a “pull” strategy than the traditional “push” media such as print ads or TV ads. The customers are in more active role in online marketing. I agree to their view since in internet the customers in most part know what they want and are looking for information regarding that. The customers are already searching for information and most likely also the places where to buy. With right keywords the customers will find their way to the online business webpages and the “pull” is in action. There is necessarily no need for the company to push the advertisements of its 45

PDF Image | UNDERSTANDING GOOGLE ALGORITHMS AND SEO IS ESSENTIAL FOR ONLINE MARKETER

PDF Search Title:

UNDERSTANDING GOOGLE ALGORITHMS AND SEO IS ESSENTIAL FOR ONLINE MARKETER

Original File Name Searched:

Lievonen_Marjut.pdf

DIY PDF Search: Google It | Yahoo | Bing

Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info

Cruising Review Topics and Articles More Info

Software based on Filemaker for the travel industry More Info

The Burgenstock Resort: Reviews on CruisingReview website... More Info

Resort Reviews: World Class resorts... More Info

The Riffelalp Resort: Reviews on CruisingReview website... More Info

CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com (Standard Web Page)