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that the first and second results get the most attention and the lower results are focused on remarkably less. Therefore, only getting to the first page of Google is not necessarily enough, but the companies should strive to get the first position to get more visits to their page. In conclusion to this part, it is important not to forget the basics of marketing even when the platform is transferred online. The basics of understanding the customers and segmenting and targeting are no less needed than in traditional marketing. Targeting is increasingly important since with targeting it might be easier to choose the right and accurate keywords with which to attract the right kind of traffic. With careful planning and targeting it is also easier to please the targeted audience since the page offers what the customers want to see and the page layout is most likely also designed to fit the audience preferences. 50PDF Image | UNDERSTANDING GOOGLE ALGORITHMS AND SEO IS ESSENTIAL FOR ONLINE MARKETER
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