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7 CONCLUSION In this thesis I have introduced the algorithms and given basic knowledge regarding them. I have explained that the algorithms are the “behind the scenes” of the search and therefore it is important to understand the algorithms and how they work. As I have explained, the algorithms work behind the search in order to organize all the information available on the web and to be able to give accurate results to the search query conducted. Algorithms do not only organize the information, they also rank the pages for the purpose of providing relevant results to the searcher. This means that the algorithms check the pages for the content and either deems it relevant, and the ranking goes higher or non-relevant and the ranking goes lower. Naturally, as marketers we want the rankings of our page go higher so we need to be aware of the factors that make the pages either rise or fall in the eyes of Google. Algorithms are, in other words, the base for the SEO. The rules for SEO come from the facts of what algorithms judge as good or bad qualities of the webpage. It is easier for the marketer to follow the SEO rules and understand how good SEO is done when the algorithms are already understood and backing up the knowledge for the online environment. Also, despite there being rumors of SEO changing and how certain SEO tricks will enhance the rankings, with good understanding of the algorithms the marketer will have better insight to what is in actuality a rumor and what things should be taken more seriously. So, the algorithms and SEO are quite understandably connected as these two complement each other. What do users have to do with either of these then? First of all, the algorithms were created for the benefit of the internet users. Algorithms exist since the search engines wanted to make the search easier and more pleasant for the user. The whole idea behind algorithms is to work for the user to find what he or she wants to find easily and conveniently. SEO was born for the users to find a certain page that relates to the search query conducted. SEO is strongly connected to users as well since it is the users we really want to attract to our webpages. As mentioned before, the users do not just happen to find our page, they find the page since it has been displayed as relevant result for certain keyword. Therefore the marketers need to have the SEO right in order for the 51PDF Image | UNDERSTANDING GOOGLE ALGORITHMS AND SEO IS ESSENTIAL FOR ONLINE MARKETER
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