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algorithms to think that the content is relevant for the search conducted with certain keywords and for the webpage to rank well in Google search. Keywords are thus the strongest link between the SEO and the users. The marketers need to know their target audience and users in order to choose the right keywords that would attract the users to their webpage. If the marketers do not want to trust in luck only, they need to understand how the target audiences behave in internet and what kinds of things they search for. Also, knowing with which keywords the users search is important to get them to find that company’s webpage and not competitors’. PICTURE 14. The algorithms, SEO and users are connected. In my opinion understanding the triangle of users, algorithms and SEO is extremely important for an online business. After all, without the internet users there would be no need for the algorithms. Without algorithms there would be no need for the SEO. Without SEO and algorithms the users most likely wouldn’t utilize the internet search. These three ends of a triangle are the base for working and ever developing internet and search culture. As final conclusion to this thesis, it is not enough that the marketers try to throw keywords into their webpages and hope for the best, but they really need to work to understand the environment where they work. The understanding is good to start from the understanding of the target audience and to carefully plan the marketing strategy 52PDF Image | UNDERSTANDING GOOGLE ALGORITHMS AND SEO IS ESSENTIAL FOR ONLINE MARKETER
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