PDF Publication Title:
Text from PDF Page: 016
2.5 TV reaching smaller and more selective audiences.” - Robert H. Ducoffe, Spring 1996. When you say the word advertising, average people think of television or radio advertising. It is easy to understand why. (Thomas C, 2011, 475). Ac- cording to Neil Kokemuller, the main traditional broadcast media are television and radio as they are long used in advertising. Television offers creative op- portunities, a dynamic message and reach wide audience circle. However, it is typically the most expensive medium to advertise through (2018). Television combines sight, sound, motion, and color so that it most closely parallels per- sonal selling. (Jeanette S. 1994, 140). The video elements of a commercial are what is seen on the TV screen. The visual portion generally dominates the commercial, so it must attract viewers’ attention communicate an idea, message, and/or image. (George E. Blech 2003, 291). The television presents two extraordinary opportunities to advertisers. First, the diversity of communication possibilities allows for outstanding creative ex- pression of a brand’s value. Second, once this expressive presentation of a brand is prepared, it can be disseminated to millions of consumers through various broadcast, cable, satellite and interactive means, often at a fraction of a penny per contact. (Thomas C. 2011, 475). Television advertising gives a product or service immediate authenticity and importance. (Jeanette S. 1994, 140). They are particularly useful if you need to demonstrate how your product or service works. Advertising is sold in units (e.g. 20, 30, 60 seconds). (Queensland Government, 2016). 16PDF Image | YouTube as an advertising platform
PDF Search Title:
YouTube as an advertising platformOriginal File Name Searched:
161428598.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
| CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com | RSS | AMP |