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However, a television commercial is not the powerhouse advertising medium it used to be. Once, you could throw TV ads on the schedule and know you were reaching millions of people. These days, it's a very different story. Here are the three major problems facing you if you choose to create TV advertising. (Apryl D. 2017) The main problems: • Ad-Skipping Technology - There are DVRs that fast-allow viewers to fast- forward through the ads. There are set-top boxes that skip ads altogether. (Apryl D. 2017) • Reduction of screen size - Another interesting fact was suggested by Niel- sen Co. with the study of New Media and the author confirms what it now becomes conventional wisdom: Smartphones are winning and traditional television is losing, considering demographic layer from 18 to 34 years old. Moreover, the audience for TV had grown every year since 1949. (Mathew I, 2015). • ManyConsumerDistractions-Evenifyouspendyourfreetimeonwatching TV you know that commercial break takes several minutes, and smartphone, tablets, and other devises can fill your time. It creates custom- ers’ distractions and, nowadays, only 1 percent of households are actually watching TV adv. (Apryl D. 2017) 2.5.1 Internet TV Internet television (or online television) is the digital distribution of television content, such as TV shows, via the public Internet (which also carries other types of data), as opposed to dedicated terrestrial television via an over-the- air aerial system, cable television, and/or satellite television systems. It is sometimes called web television, though this phrase is also used to describe 17PDF Image | YouTube as an advertising platform
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