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system of payment works the same as Google AdWords Pay-Per Click: Ad- vertisers pay each time someone views their video. It is possible to choose where and which format your ad will appear. (YouTube 2017) YouTube statistics show: • YouTube users – 1,300,000,000. • 300 hours of video are uploaded to YouTube every minute. • Almost 5 billion videos are watched on YouTube every single day. • 30 million visitors per day. (YouTube 2017) The additional magic of YouTube is its brand attributes: YouTube has built itself as the reference pioneer site for Internet video in many countries and is perceived by its users to be the most innovative site of its kind (Anner & Jacques 2009, 128). Clearly, YouTube has enjoyed a very large network ex- ternality momentum. Coming out in mid - 2005, it already entered the list of the hundred- most- visited sites by early 2006, and became the fifth - most - pop- ular site on the Web by July 2007 . (Anner & Jacques 2009, 333.) Figure 1.5 YouTube values based on four essential freedoms that define who we are. YouTube 2017 24PDF Image | YouTube as an advertising platform
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