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2.7.1 YouTube: what do we watch? YouTube is where the world chooses to watch a video. YouTube is also a platform where thousands of brands come to connect with their audiences. (YouTube, 2017). Besides being the largest video resource online, YouTube is also the second-largest search engine (right behind its parent company, Google). (Google, 2017) Like Google, YouTube uses ranking factors to deter- mine which videos end up at the top of each search results page (SERP). YouTube looks at your video’s number of views, how long users watch it and how many positive ratings and comments it has. YouTube’s search engine results are easy to find: YouTube platform suggests users to click on “popular”. Here you can get the most searching results for last days. So, what do we usually search? 1. Music (236 Million) 2. Minecraft (44.3 Million) Video Games 3. Movies (17 Million) 4. Drake (12.2 Million) Play station 5. Beyonce (13 Million) music album 6. Frozen (11.7 Million) 7. Happy (58.7 Million) Pharrel Williams Music. (Google Trends, 2017 - Eng- lish) However, Google trends words are updated every 24 hours Goog- leTrends.com , YouTube trends are updated every second on their main site YouTube.com Follow these steps to find out the most searched keywords on YouTube - 1 Go to the Google Trends page. 2 Choose your location in the country section. 25PDF Image | YouTube as an advertising platform
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