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26 3 Now type any keyword in the search box above related to which you want trending YouTube search terms. 4 You’ll get the result for the keyword and related terms. 5 Now filter the result on the basis of duration (do not use duration less than 1 day), location and in the search platform section, choose YouTube search [check screenshot] 6 Find all the trending keywords as well as related keywords. Unlike Google, there is a difference in what do we search from what do we really watch. The list of the most popular types of video people watch: 1. Product Reviews This form of video content helps to understand the features, catch useful in- formation and check out the reaction on “try on “ , for example , clothes from online shops . Watching product reviews is a new version of shopping today – you don’t have to leave your room. During a product review, content creators, usually YouTubers who have qual- ified their channel as unpacking, feature a newly released product. Towards the end of the video, they can put it to the test and share their insights with their viewers. (Buy Views Review, 2016). 2. How-to Videos Video with the main idea of showing “how -to “use or implement the product. For example, it can be starting on “how to clean coffee machine” to “applying face mask “. More and more people are using YouTube to answer some on “how do you do it” moments. According to Google, searches for “how-to” vid- eos grow 70% each year. (2017). 3. Vlogs Video blogs or “vlogs” give us a sneak peek at what goes on and how live our favorite YouTubers.PDF Image | YouTube as an advertising platform
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