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Vlogs usually include snippets of their day and put them all together in one video episode. It also can include a review on products, collaboration with Brenda and other Vloggers, events, trips etc. Vlogs usually last anywhere from 7 minutes up to 40 minutes – depending on whether it’s a daily or weekly vlog. The general time for video is 10 min as with that video format it is possible to put more additional skippable adv. (True View In -Stream, more information next chapter) . YouTube .com gives an example of Joey Graceffa is a known gaming-turned-lifestyle YouTuber who makes daily and weekly vlogs. His vlogs receive thousands of views per episode, commonly reached mark is over 2.8 million views – making him one of the most-watched Guy on YouTube. (YouTube, 2017). 4. Gaming Videos YouTube statistics shows that almost 95% of gamers turn to online videos for educational and entertainment purposes. With such a wide gaming commu- nity, it’s no wonder gaming videos are one of the most highly searched and viewed types of content on YouTube. (YouTube 2017) As an example of gaming industry on YouTube, DiePie is a YouTuber that needs no introduction at gaming world, just see for yourself how he manages to ring in 33 million views just by playing the mobile game Flappy Bird. (Google Statistics, 2017). 2.7.2 Types of advertising on YouTube Viewers typically come to YouTube to be entertained, learn, and join an inter- active community. They also provide the eyeballs required to help creators, advertisers, and YouTube make money. (YouTube, 2017). YouTube offers a different types of advertising implementation. Here you can see all types of advertising formats on YouTube for laptop. Types of video ads on YouTube: 27PDF Image | YouTube as an advertising platform
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