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45 Active control Two-way communication Freedom of choice Feel synchronicity Hypothesis 3: H3: The perceived Advertising Value on YouTube is positively affected by its perceived Interactivity . With the implementation of theory background about Interactivity as a key el- ement for advertising on the web , YouTube and other resources suggest some tips for creating and sharing video advertising: • Drive interactions. Improve brand awareness and engagement through in- teractive elements. (YouTube 2017). Video ads are forms of interactive media advertisements that display short ad- vertisement messages to consumers who visit various websites. Videos may appear automatically when a consumer visits a particular site, or consumers may have the option to view videos at their disposal. Many product manufac- turers utilize video advertisements to build brand recognition of the products consumers use every day. (Cherries S, 2018).PDF Image | YouTube as an advertising platform
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