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• Likes / dislikes The number of times that users indicated that they liked / disliked a video by giving it a positive / negative rating. (Developers. Google, 2017). Simple, it is an option to share your reaction and stay unknown. Although it may not be obvious why viewers like or dislike a particular group of videos, the percentage of likes is one way to check the pulse. If one type of content gets a higher percentage of dislikes than others, consider whether it covers a controversial topic or diverges from the usual topics featured on the channel. (YouTube creators, 2017). • Shares The combination of video watching, sharing, and commenting within YouTube creates an opportunity for audience to engage. If a viewer finds your video attractive for several reasons, they have the option to share it with oth- ers. Thus, it can help significantly expand the reach of your video. (Amy B, 2015) Video ads can help you to connect with potential customers in a unique and memorable way. You can personally write a comment, share or make video reaction. (Google Partners help, 2017) The research of 2016 made by Matt Byrom with group Wyzowl declares at their annual research from 2016 report that 76% of users say they would share a branded video with their friends if it was entertaining. (Wyzowl, 2016). Also, according to this research, 65% of users say they’d share a video if it was informative. Only 3% of consumers say they would never share a branded video under any circumstances. In other words, make a great video and 97% 51PDF Image | YouTube as an advertising platform
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