YouTube as an advertising platform

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YouTube as an advertising platform ( youtube-as-an-advertising-platform )

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• The question of “Education/ Profession “was added since final video with an implementation of four hypotheses is made for Erasmus + program. The “Student” group is the closest one to the topics of the program, however, is it not excluded other statuses that could be connected with Erasmus +. For example: teachers, parents of students etc. Moreover, the option “Other” is also possible, as Drop-Down type of question does not allow of add all types of Occupation. 60 H1: Entertainment Each question has a background from literature review: I find advertising attractive and fun • The structure of the question was taken from research of Factors Affecting Attitudes, Intentions, and Behaviors towards SMS Advertising in Palestine of Mohammed Zedan Yehia Salem, January 2016. This study was made on the basis of Ducoffe 1996. Moreover, McQuail, 1983 confirms the im- portance of creating attractive and fun advertising. Also, Hoffman & Novak,

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