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1996, Shavitt Lowrey, and Haefner, 1998 tell about content - appropriate humor. Their studies agree about the importance of making advertising fun. I like to see a storyline in an advertising • The question is based on the literature review about entertainment tools from YouTube- create a business on YouTube, 2017, and Nielsen, 2012, Wang Sun 2010, Van- Tien Dao 2014 confirm that storyline is an essential part of success for advertising. I enjoy advertising • The part of the enjoyment was taken from studies of Mitchell and Olson 1981, Zhou Bao 2002 and Ducoffe 1996. Moreover, Mohammed Zedan Yehia Salem, 2016 agrees that enjoyment is a tool to interact customers’ attention. The part on enjoyment was taken for describing Entertainment and the question was a part of Advertising value. For me, colors are important in advertising • The question is based on the theory of colors Neil Davidson, 2015 which confirms each color causes specific background. (See point Color as a tool) For me, music should fit a video advertising • CreatingbeatforvideoadvertisingVanessaApaolaza-Ibáñez,MarkZander, Patrick Hartmann, 2010, Plataforma SINC, 2011, Oliver Johnson 2017 ( See point: Rhythm provides beat for the message) 61PDF Image | YouTube as an advertising platform
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