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H2: Informativeness Advertising provides information I need • The structure of the question was taken from research on Factors Affecting Attitudes, Intentions, and Behaviors towards SMS Advertising in Palestine of Mohammed Zedan Yehia Salem, January 2016. This study was made on the basis of Ducoffe 1996. Also, Rotzoll and Christians (1989) confirm the 62 essential need of appropriate information about product or service and ac- cording to Rodgers and Thorson's (2000) customers are seeking for infor- mation for their utilitarian needs. Information in an advertising is easy to understand • The structure of the question is taken from Mohammed Zedan Yehia Salem, January 2016. In addition, Wefbster, J., L. K. Trevino, and L. Ryan ,1993 proves vivid information is a significant part of good advertising. Advertising tells me features I am looking forPDF Image | YouTube as an advertising platform
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