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• Due to Rotzoll and Christians (1989) advertising need to provide relevant product information, also Bauer and Greyser (1968) add that advertising should provide an accurate picture of products and create an idea why you need it. I find advertising useful • According to Korgaonkar, Pradeep K. and Lori D. Wolin, 1999, web adver- tising is an information source, helpful for users with information motivation. Moreover, Ducoffe 1996 tells on his research about possibly of up-to-date Information what makes it convenient for users. Describing of Informative- ness as Useful was taken for Advertising value dependent variable. H3: Interactivity I check the website of an advertiser after a video adv • Kaylynn Chong (2016) tells about innerwebs to check additional infor- mation about product or services, if you can ask a customer to take his / her time to share some feedback, then you know they are engaged. This feature of interconnection can be provided through interactive ele- ments. When I visit advertisers’ website I check video about product or service • According to Hoffman and Novak (1996), the research confirms the use of linked content provide broad interactivity actions. Also , Yuping Liu & L. J. Shrum (2003 ) studies prove the importance of interaction connection with 63PDF Image | YouTube as an advertising platform
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