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us eras and one of the tools is voluntarily action taking , for example, clicking hyperlinks in a Web ad due to its nonlinear structure. I subscribe on a channel after “call to action “- subscribe on my channel • James Wedmore (2012) describes “call to action “element as essential part of YouTube. Interactive features which is needed to be used. Also, YouTube (2017) suggest creating a strong Verbal call to action in the last 5-10 seconds. I use the interactive tool on a video as clickable links, buttons etc. • The research of Yuping Liu; L J Shrum (2002) shows the system as YouTube (e.g.) must provide users’ actions. Also, YouTube (2017) agree with the usage of interactive tools the company can achieve specific adver- tising goals, such as driving app installs, product purchases, or visits your website. Interactivity was not used before for exploratory research studies on Advertising Value model, that is why, overall idea of interactivity meaning as “interactive links and bottoms “was taken. H4: Engagement If I find advertising interesting I click “like” button under video 64PDF Image | YouTube as an advertising platform
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