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• Developers. Google (2017) gives information that like rating depends on carousel factors. However, it is a useful tool to find success of an advertis- ing. Engagement was not used before for exploratory research studies on Advertising Value model, that is why, overall idea of hypothesis meaning as “likes and dislikes” was taken due to these bottoms are the simplest and basic form of engagement within a platform. If I don't like advertising I click “dislike” button under video • The question was separated from the first one as some people are not will- ing to snow bad reaction. YouTube creators (2017) explain it by a simple feedback structure. If dislikes are more than like it is a bell to find out the problem and change content. I feel to comment video advertising • Google(2017)providesresearchthecomments-to-viewsratioandconfirms it is a great way to track your engagement. Also, Amy B (2015) tells that consumers are more likely to directly respond to YouTube ads using YouTube’s comment section. This tool allows connecting with viewers di- rectly. I share the link on my costal Media if I really enjoy a video advertising 65 • Google Partners help (2017) suggest using sharing option as a possibility to spread camping as well as engage with viewers. The research of 2016 made by Matt Byrom with group Wyzowl declares at their annual research from 2016 report that 76% of users say they would share a branded video with their friends if it was entertaining. The questionnaire also contains the question to check how many people are willing to share a video clip. I check comments under video advertising as I want to know what others think • The part of theory B.J. Calder et al. / Journal of Interactive Marketing 23 (2009) shows Social -Interactive Engagement with a need of a communityPDF Image | YouTube as an advertising platform
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