YouTube as an advertising platform

PDF Publication Title:

YouTube as an advertising platform ( youtube-as-an-advertising-platform )

Previous Page View | Next Page View | Return to Search List

Text from PDF Page: 066

of users to participate with others and socialize on the site. YouTube offers the option to fill the need of participation and socializing by checking com- ments (see 1.11 Second -order factor structure) I participate in discussions by commenting under a video • B.J. Calder et al. / Journal of Interactive Marketing 23 (2009) suggest the theory of using Social-Interactive Engagement as a tool to connect with us- ers. The web gives unique experiences, such as participating in discussions and socializing with others through a site. The last question suggests checking out the video advertising and share your reaction by choosing from the five-step graphical presentation of a face corre- sponding to alternatives ranging from "very unsatisfied" to "very satisfied". Table 1 presents summarized question items and sources supported each hypothesis. 66

PDF Image | YouTube as an advertising platform

PDF Search Title:

YouTube as an advertising platform

Original File Name Searched:

161428598.pdf

DIY PDF Search: Google It | Yahoo | Bing

Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info

Cruising Review Topics and Articles More Info

Software based on Filemaker for the travel industry More Info

The Burgenstock Resort: Reviews on CruisingReview website... More Info

Resort Reviews: World Class resorts... More Info

The Riffelalp Resort: Reviews on CruisingReview website... More Info

CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com (Standard Web Page)