PDF Publication Title:
Text from PDF Page: 079
5 QUALITATIVE DATA COLLECTION Advertising video was made for Qualitative data collection and uploaded on YouTube. The online research method was used for data analysis. The main purpose of the video was to test four hypotheses with implementation of tips from the literature review. According to data collected from YouTube Analytics, in total video was watched more than 450 times. The views from the question- naire were not counted by YouTube system. 5.1 Personal data: Frequency table According to the results, Table 2 presents personal data collected by YouTube Analytics. Qualitative researcher is used to get a deep understanding of how viewers act within the social media as YouTube. The variable –Gender shows that the percentage of female (315 viewers) is much higher than the percentage of males (135 viewers) who watched the video. The problem of YouTube Analytic data is inaccuracy since data is collected from personal ac- counts of each viewer. For example, as a rule, a lot of users who is under 18 years old do not choose their real age group since age group 13-18 cannot watch age limited content. Figure 2 shows the diagram based on collected data. Figure 2 – Male/Female, age group YouTube video 79PDF Image | YouTube as an advertising platform
PDF Search Title:
YouTube as an advertising platformOriginal File Name Searched:
161428598.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
| CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com | RSS | AMP |