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The largest age groups are 18-24 years (414 viewers). The video was the most popular in Russia (189 viewers), Finland (63 viewers) and representatives from Germany watched 54 times. Figure 3 shows top geographies of watch time. Figure 3 – Top geographies of watch time Qualitative research was made to reveal the target audience’s range. Personal data from the questionnaire and video views was collected to guide and sup- port the construction of hypothesis. According to the Frequency tables, the common user portrait for this video type is Female, within 18-24 age group, from East or West Part of Europe. 5.2 Online research method Engagement as a part of hypothesis was checked with Qualitative method as well. Figure 5 demonstrates total Engagement with: likes /dislikes, comments, shares and subscribers. Figure 4 demonstrates total numbers of engagement for this video. 80PDF Image | YouTube as an advertising platform
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