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81 Figure 4 – Engagement: likes /dislikes, comments, shares and subscribers Likes: 21 Dislikes: 0 Comments: 3 Shares: 20 Subscribers: 1 Due to Mark R Robertson, (2014), for measuring Engagement level of video, it is possible to use the formula (see 2.8.4 Engagement). Total Engagement rate is 0.05 (High) Like rate is 4.6% (High) Comment rate is 0.6% (High) Figure 5 shows the comments which were given under video on YouTube. Total number of comments is eight since two of comments have discussion part. Overall, the comments have positive reviews which means users liked the video and had a will to share their opinion. The result based on Engagement measuring showed high indicators and pos- itive effect. That is why, the video can be considered as successful project.PDF Image | YouTube as an advertising platform
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