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Table 16- Key recommendations 90 Hypothesis The keys Entertainment ü Tellthestory ü Findappropriatemusic ü Colorasatool ü 5seccount ü Humor ü Buildanemotionalconnection Informativeness ü Add information about your company to the de- scription (Infobox) ü Howtousevideos ü Product demonstration ü Customer help ü Educationalvideo Interactivity ü Provideclearnextsteps ü Usecall-to-action ü Giveuserstimetoact ü Use Interactive tools on a video as: clickable links, bottoms etc. Engagement ü Welcomeuserstocomment,engage ü Controlnegativecomments ü Uselikeasindicatorofsuccessofyourvideoadv ü Usedislikesasindicator ü CreatewellnessofuserstosharePDF Image | YouTube as an advertising platform
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