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Finally, from my point of view, Advertising on YouTube is still a "Wild animal" since in many cases it is difficult to predict the result. It can be compared to aimless shooting with the hope that you accidentally get hit. Advertising has appeared on a new platform with the possibility of different formats and therefore should carry a modern concept of giving and receiving adv messages. Sometimes, it is literally not possible to provide through researcher for each change on YouTube. As sure as the universal law of expediency says:" In order to build something new, the old one is needed to be destroyed..." However, studying the over part concept of video advertising making helps to create a strong back- ground to build letter-day model and guide companies to invest money expediently for obtaining the desired result. In general, it was my main goal of the research: detailed studying the structure, system, and rules how advertising worked in the part, splitting model variables (Ducoffe, 1996), creating renewed model in combination with past and present for YouTube, implementing selected hypothesizes into video advertis- ing and posting it on YouTube. In total, the results exceeded expecta- tions and I would say the work can contribute to future researchers and serve as a basis for further studies. 91PDF Image | YouTube as an advertising platform
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