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9 REFERENCE Books: Anner, A., & Jacques, B. (2009). Managing Media Companies, Harnessing Creative Value. Second edition: The Attrium, Southern Gate, Chichester, West Sussex: A John Wiley and Sons, Ltd, Publication. Armstrong, G., & Kotler, P. (2005). Marketing: an introduction. 7th ed. New Jersey: Prentice Hall. George E. & Michael A. (1998). Advertising and Promotion: an integrated Mar- keting Communications Perspective, 4th edition. Irwin McGraw-Hill: Boston. Stephen D. & Susan D. (2011). E-marketing: theory and application, 1 st edi- tion. Pal grab Macmillan: London. Winston F. (1999). Advertising Advertising. First published/1st edition, Profile books Ltd: London. Ian D. (2016). The art of digital Marketing: the definitive guide to creating stra- tegic, targeted and measurable online campaigns. John Wiley & Sons,Inc: New Jersey. Martin P. Davis. (1997). Successful Advertising: Kay Alternative approaches. Wellington House: London. Jeanette. S (1994). The advertising KIT: A Complete Guide for Small Busi- ness. Lexington Books: New York. 92PDF Image | YouTube as an advertising platform
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