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YouTube (2017). YouTube about. Accessed 04.02.2918, Retrieved from: https://www.youtube.com/yt/about/ Google (2017). Trends: Google Accessed 04.02.2018, Retrieved from: https://trends.google.com/trends/ Google (2017). Hot Trends on Google. Accessed 04.02.2018, Retrieved from: https://trends.google.com/trends/hottrends Google (2018). YouTube trends Accessed 04.02.2018, Retrieved from: https://trends.google.com/trends/explore?q=Youtube YouTube (2017). How to make a video ad that fits your marketing strategy Accessed 04.02.2018, Retrieved from: https://youtube.com/yt/advertise/resources/how-to-make-a-video-ad-that-fits- your-marketing-strategy/ Doug C. (2014).5 tips for making an effective video advertising. Accessed: 05.02.2018. Retrieved from: https://www.inc.com/doug-cantor/5-tips-for-making-an-effective-video- ad.html Apryl D. (March 22, 2017) The Balance: Effective TV commercials. Accessed: 05.02.2018. Retrieved from: https://www.thebalance.com/effective-tv-commercials-39339 MATHEW INGRAM (December 7, 2015). Smartphone TV. Accessed: 05.02.2018. Retrieved from: http://fortune.com/2015/12/07/smartphone-tv-report/ 96PDF Image | YouTube as an advertising platform
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