YouTube as an advertising platform

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YouTube as an advertising platform ( youtube-as-an-advertising-platform )

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Betsy McLeod (May 21, 2017). YouTube vs Tv Advertising. Accessed: 05.02.2018. Retrieved from: https://www.bluecorona.com/blog/youtube-vs-tv-advertising Nielsen, (August 22, 2012). 5 Characteristics of winning TV adv, Accessed: 05.02.2018. Retrieved from: http://www.nielsen.com/us/en/in- sights/news/2012/cutting-through-the-clutter-5-characteristics-of-winning-tv- ads.html Buy views review (April 2017). Popular types video on YouTube Accessed: 05.02.2017, Retrieved from: http://buyviewsreview.com/popular-types-videos-youtube/ Sherries Scott, (2018), Cloud data. Accessed: 06.01.2018 , Retrieved from : https://www.veeam.com/cloud-data-recovery-azure.html?st=adwordsretar- geting&utm_source=google&utm_medium=cpc&utm_campaign=02PL_NE- MEA_EN_FI_Retargeting_Free_Veeam-PN&gclid=EAIaIQob- ChMIqYWZrpmR2QIVUr8YCh0KVw9IEAEYASAAEgIjRPD_BwE Denis McQuail, (2010 ). Mc Quail’s Mass Communication Theory 6 th Edition, SAGE publication LTD:Los Angeles; Accessed on 07.02.2018. Retrieved from: http://www.bou.ac.ir/Portal/file/?171392/Mass.Communication.The- ory.6th.Edition-(McQuails)-.pdf Liu Y. Yuping Liu & L. J. Shrum (2003). What is Interactivity and is it always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness. Accessed: 07.02.2018. Retrieved from: http://www.tandfonline.com/doi/abs/10.1080/00913367.2002.10673685 97

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