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10 APPENDIX APPENDIX 1 – Questionnaire in English APPENDIX 2 – List of Figures, tables and charts APPENDIX 3 –Frequency tables and charts 10.1 APPENDIX 1: Questionnaire in English Video advertising on YouTube This questionnaire was made for a graduation thesis research on the topic: The fight for customers’ attention - YouTube as advertising platform. The survey contains 19 questions, sorted into 4 main hypotheses: Entertainment, Informa- tiveness, Interactivity and Engagement. All questions are connected with video advertising on YouTube platform only .The answers are graded from strongly agree to strongly disagree. Any information obtained in connection with this study that can be identified with you will remain confidential. 1) * Gender Male Female Other 2) *Age 13-17 18-24 25-34 35-44 45-54 4) From which country are you from? Finland Russia Germany France Spain 55 above 102PDF Image | YouTube as an advertising platform
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