YouTube as an advertising platform

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YouTube as an advertising platform ( youtube-as-an-advertising-platform )

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Other 8) * Education / Profession Still at school Student Graduate Seeking for a job Employed Other 9) * Entertainment I find advertising attractive and fun I like to see storyline in an advertising I enjoy advertising For me, colors are important in an advertising For me, music should fit to an advertising 10) * Informativeness Advertising provides information I need Information in an advertising is easy to understand Advertising tells me features I am looking for I find advertising useful 11) * Interactivity I check website of advertiser after video ad Strongly disagree Strongly disagree Dis- a- Neu- 103 Strongly gree tral Agree agree Strongly disagree gree Strongly tral Agree agree Dis- a- Neu- Dis- a- Neu- Strongly gree tral Agree agree

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