YouTube as an advertising platform

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YouTube as an advertising platform ( youtube-as-an-advertising-platform )

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Dis- Strongly a- Neu- Strongly disagree gree tral Agree agree Please, check the video made for this thesis work to check importance of us- age Entertaining, Informative, Interactive and Engaging elements in Video ad- vertising on YouTube. 13) How would you rate this video advertising? 100 % completed © Copyright www.questback.com. All Rights Reserved. When I visit advertisers' website I check video about prod- uct or service I subscribe to a channel after “ call to action “ - subscribe to my channel I use interactive tools on a video as clickable links, buttons etc. 12) * Engagement If I find advertising interesting I click “ like “ on button under video If I don't like video advertising for some reasons I click “ dislike “ button under video I feel to comment video advertising I share the link on my social media if I really enjoy a video advertising I check comments under video advertising as I want to know what others think I participate in discussion by commenting under video Dis- Strongly a- Neu- 104 Strongly disagree gree tral Agree agree

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