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monetizing their videos, are taking “the wrong approach”. Because YouTube offers a great possibility to reach attention of worldwide audience and gained popularity that, in its turn, can result in income from other sources, apart from YT. He provided an example of Bassem Youssef, a heart surgeon of Cairo, who created on YT some kind of daily show, that reached five million viewers. As a result, he has got a contract with Egyptian TV channel. Another example is Awesomeness TV, a show for teenagers, which started on YouTube and now has a show on Nickelodeon. “The more successful you are on YouTube,” Mr. Kyncl said, “the more you should think about diversifying” (Kaufman, 2014). If we want to compare producing of some show on YouTube and on TV, we should understand how it works on the both platforms. TV is a space for professionals, really big teams of people are involved into film or show making. So, content is very professional, regulated and censored by management of the channel, with minimized risks in case of fail. There is little place for mistakes and amateurship and often limited space for creativity and opportunities. Meanwhile YouTube is a self-regulated platform, no one can prohibit nothing, there are no rules and freedom to do what you want, and at the same time higher risks. No one can guarantee you that you will succeed, that your videos will be popular. That is why making business on YouTube is linked with certain risks and those who want to start it, should understand it very good. Creators do not have any stable contract with the website and the company can any time changes conditions, which could link to losses. In contrary to TV, where the content creator has a stable contract and precise conditions. But how high is the possibility, that one can get to the TV and start producing some content? There are thousands of people, who are dreaming about work on TV or about a movie career, but only few of them get this chance. While YouTube is an open space and everyone can start here. Without doubt, there is a great concurrence and you have to be very creative and interesting for people to become popular, but at least you can try, and you have nothing to lose if you fail. At the same time, those who start creating professional content on YT with quality comparable to TV shows (and with costs related to it), are not just simple vloggers with a camera, as only equipment. It could be a YouTuber that has already reached some popularity and money and can allow himself to invest into his production, it could be a professional group of people who want to open a channel on YouTube with clear idea to start business. Naturally they try to minimize risks and look for some sponsor who would be interested in sponsoring their show. So, we should clearly distinct between different intensions and understand what targets we are following. 19PDF Image | Youtube a new era of TV
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