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YouTube is a good place for young, creative and ambitious people to express themselves, gain popularity, create a personal brand and start a career with practically zero budget. And I also, do not think that it is generally correct to consider YouTube as a single source of revenue. Because, when it comes to professional producing of video content, with all that related cost, YouTube is not the appropriate place for it. As we have seen, YouTube does not give a sufficient income to cover all the costs that creators spend on production of professional content. I suppose that this video network is representing a certain jump-start for a career without any special investments and should not be treated like a single source of revenue. The best way is to use the popularity, gained thanks to YouTube, in business activities apart from website. Many YouTube stars successfully use this strategy: they collaborate with big brands, sign promotional contracts, write books, launch their shows on TV, sell merchandise, open restaurants, shops, bars etc. In other words, trying to do their best to benefit from their popularity as much as they can. Every YouTuber chose a revenue strategy which fits him the best. They can choose monetizing through pre-roll advertisements, by deals with sponsors, they can tour, sell merchandise or collaborate with traditional medias. Some of them even produce their own products, for example comedian Lilly Singh, that earned $7.5 million, released a lip-gloss and other famous YouTuber PewDiePie created a mobile game (Berg, 2016). 2.1 Monetizingbyadvertising There are several possible ways to monetize activities on the website. Obviously, the principal way anyone on the Internet can make a profit is advertising. Another widely used way among creators on YT to raise revenue, is product placement, that I will describe in the next subchapter. The principal indicators that affect the revenue of every creator are these parameters: views, watch time, CPM and number of subscribers. Sure, when we are talking about monetizing in the context of video-sharing platform the most important parameter for bloggers are views. Number of views is the prime indicator of success and popularity of channel. 20PDF Image | Youtube a new era of TV
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