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and channel exists from February 2018. He talks about culture, art, poetry, historical facts, politics. And is using this model of monetizing – in the middle of the blog he inserts a short ad, where he promotes different services. For example, in this video https://www.youtube.com/watch?v=B0ry4CFZwfQ on 4:51, we can see a short advertisement about an update of the popular game World of tanks 1.0. His ads are made in his signature style: they are creative and funny, and you do not even want to skip them, because you actually like to watch them. If we look to the comments under the video, we can see a lot of comments where users discuss ads (and in overwhelming majority they are positive), what indicates that people watch them and do not use the possibility to skip the promotion. To sum up what was told in this chapter, I would like to make a short list of advantages of product placement. • Does not look like an advertisement On one hand there are opinions that considerate such type of promotion as unethical one, because people do not get notified about advertisement and perceive it differently. On the other hand, in the majority people do not like watching ads and tend to ignore them, so possibly big brands simply waste money paying for classic advertising and that is why product placement seems to be the right solution of this problem. • Impossibility to skip advertisement When viewer watches some video, he does not know that the video contains any commercial, because product placement is integrated in the video and makes an inseparable part of it. Therefore, he cannot skip the advertisement, unless he would have to skip the whole video. • Influence of YouTuber’s personality Many creators declare that they would never promote any brand, that contradicts their opinions and world view, or product that they do not use or do not like. That is why their opinion is valuable for their fans, and every product that creators recommend or promote, make them automatically attractive in the eyes of the viewers. 33PDF Image | Youtube a new era of TV
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