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• Costs While collaboration with real superstars and celebrities would cost marketers thousands or even millions, work with YouTubers is much cheaper (in some cases, that we have seen, even gratis), but at the same time equally effective (sometimes even more effective). YouTubers also benefit from this collaboration, because for them this is one of the additional sources of income. • Coverage YouTubers with millions of followers on their channels, can approach really huge auditory and have great influence, which makes them extremely attractive for marketers. 34PDF Image | Youtube a new era of TV
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