ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK
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ANALYSIS OF THE APPLICATION OF SELECTED SEARCH ENGINE OPTIMIZATION EFFECTIVENESS ON GOOGLE’S SEARCH RANK ( analysis-ofapplication-selected-search-engine-optimization-e )
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To summarize the optimization of heading, consider the following key points:
• Insert your target keyword within the heading tag.
• Use only one heading per web page.
• Use the other headings (, ,,, ) to establish information
hierarchy; you can also include your target keyword within any of the previous headings.
4.5.7 Images
The content of the modern Web is multimedia in nature, and images play a big role. Although “computer scientists have made great strides in visual semantics, human aids are still needed for computers to understand images on large scales” [20]. For this reason, whenever you use images in your web page, you need to make use of the image alt attribute to provide an accurate description of the image you’re using.
The alt attribute from the ![]()
HTML tag specifies the alternative text of what the image is about in case the image doesn’t load or cannot be displayed correctly. This short text description is helpful to the search engines and to people with disabilities so they can understand what’s contained on the image.
In regards to SEO, Google takes the keywords from the alt attribute into account in their ranking algorithm. In addition, if an image is used as a link, “the alt text for that image will be treated similarly to the anchor text of a text link” [19]. So when optimizing your images, it’s important to include your target keywords into the image alt description text.
Figure 4.39 shows the correct image optimization of the alt attribute; you can see how it’s being optimized for the keyword: vintage baseball card. Also, it’s recommended that you name your images with a descriptive name. And if possible, include your target keyword in the naming of the image as seen in Figure 4.39.
Figure 4.39: Image optimization example for the keyword vintage baseball card.
Google says that “optimizing your image filenames and alt text makes it easier for image search projects like Google Image Search to better understand your images” [19]. So whenever a
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