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creaTing your visual sTory aCTION pICk yOUR sTORyTellINg Themes A powerful Instagram account begins by identifying the key pillars of content that align with the brand storyline. Is the brand storyline linear, circular, or disruptive? What branding archetype is it seeking to tell? These are important factors in mapping out a brand’s content roadmap, planning post frequency, delivering photos and videos for each pillar, and highlighting relevant content. Instagram users want to be sold on a story. Brands need stories capable of being told over an extended period of time. A brand story requires enough depth to carry the storytelling forward by introducing, developing, and twisting new content. The story must be something consumers find unique, deep, and socially relevant. Identifying which archetype or archetypes a brand best represents allows it to deliver tailored results to consumers. Archetypes provide a powerful frame of reference that is understandable and relatable to viewers. The best brands are story makers. The most memorable stories are those that we tell ourselves. Personal narratives and desires evolve based on the human need to reinforce their worldview and bolster self-esteem. Consumers want to able to clearly understand the brand’s purpose to gauge its compatibility with their own choices. Authentic brand storytelling highlights product context and features through visual mediums, leaving the consumers to extract a cohesive impression. 4 bUIlDINg a wINNINg INsTagRam sTRaTegy 22PDF Image | Flashstocks Instagram Marketing Strategy E Book
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