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creaTing your visual sTory aCTION pICk yOUR sTORyTellINg ROUTe To compose a great visual story, a brand team should ensure it possesses a clear understanding of the following elements to the right: Storytelling routes, a concept from classical storytelling, are powerful narratives that resonate with consumers. They are not the same as the plot, story, or genre. A storytelling route is deeply rooted in essential human desires, fears, and challenges. They evoke emotional elements that drive us, move us, and hold our attention. Tell yOUR bRaND sTORy aND DelIveR emOTIONal CONTeNT. 4 bUIlDINg a wINNINg INsTagRam sTRaTegy 23 8 sTORyTellINg ROUTes The Desire for Justice The Desire for Love The Desire for Order The Desire for Pleasure The Desire for Validation The Fear of the Unknown/ Unknowable The Fear of death The Challenge of Morality When Choices Have to be Made Source: The Art and Science of Screenwriting16PDF Image | Flashstocks Instagram Marketing Strategy E Book
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