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guide To phoTography developmenT hOw TO CReaTe gReaT INsTagRam pOsTs 53 CReaTINg a mOODbOaRD A moodboard allows brands to streamline the photography process and to provide imagery that aligns with the brand story. A moodboard is an arrangement of images, materials, and photos intended to evoke or project a particular style or concept. Pick and choose 30 photos that best represent the mood and tone of your brand. Pick images that clearly portray the mood and tone. A moodboard communicates abstract ideas of designs and feelings. It lays out a thematic setting for a brand to accurately convey to photographers and designers what words cannot. Try and find a central image to anchor your brand’s moodboard. It is important to keep a larger picture in mind, as it is far easier for a viewer to follow a central image with supporting images. Try to use a general theme: while obscure references can be fun, you should incorporate several touch points that are relatable for your larger target audience.PDF Image | Flashstocks Instagram Marketing Strategy E Book
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