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CHAPTER 5. DISCUSSION 30 removed from the platform. She made singing and dancing videos in English, Turkish, and Farsi, and also discussed animal rights issues and being vegan [88]. At one point, she amassed 10,000 subscribers across her various YouTube channels [88]. According to an police investi- gation, the shooter was unhappy with YouTube’s policies and practices. The family informed police that she thought YouTube was “ruining her life.” [14] She claimed that YouTube ac- tively reduced her view count, and began filtering her page and adding age restrictions to her videos [88]. Regardless if her claims were accurate or not, they do not justify her actions. The shooter developed an unhealthy relationship with YouTube, attributing her success, or lack thereof, to the company. However, what does this imply for creators’ relationships to YouTube? How do creators attribute their success to YouTube’s practices and policies? How can YouTube foster a healthy and clear relationship between its creators and the algorithm that dictates their work? YouTube is disconnected to the creator community Starting at the end of 2010, YouTube launched a series called “YouTube Rewind.” The videos are an overview of that year’s viral videos, memes, events, trends, and feature YouTube content creators. YouTube’s rewind video for 2018 is to-date the most disliked video with 16 million dislikes [84]. The criticism was that the video did not accurately capture the creator community. Philip DeFranco, a popular news commentator on the platform, said in a video addressing the controversy, “Where is PewDiePie? Either him by himself or his battle with T-Series... Where is Shane Dawson, who had arguably one of the biggest series on YouTube this year? What about a reference to KSI and Logan Paul making one of the biggest pay- per-view events ever?” [2] DeFranco believes that either YouTube isn’t aware of what the real community is, or that they are intentionally distancing themselves from the controversies to present a more polished self. In a blog post, Wojciciki addressed the flop that was the 2018 rewind [84]. She said YouTube is going to prioritize the success of its creators. She wrote that YouTube is making strides in monetization, updating machine learning classifiers to make more informed decisions. YouTube has also released a new YouTube studio, so that creators can get more information on the performance of their videos, and the option to “Premiere” a video so that creators can create a shared experience with their fans. YouTube is making an concerted effort to get back in touch with its creators and com- munity, but it’s a challenge when creators and the platform’s policies are at odds. Take for example another major problem that happened earlier this year: pedophiles using the comment section to build a “soft-core pedophile ring.” [57] Pedophiles left time stamps in the comment section of videos where minors were in compromising positions. Users who viewed these videos would also be recommended more videos featuring minors due to YouTube’s recommendation system. To combat this, YouTube disabled the comment section on videos featuring minors. Colleen Ballinger, a popular YouTuber and known for her personality as Miranda Sings, was affected by the policy change. In her videos, she often features her newborn son. The comment section was disabled on some of her videos, and she took to Twitter saying, “So in my vlog today I talked about how YouTube is disabling commentsPDF Image | How Content Creators Craft Algorithmic Personas and Perceive the Algorithm that Dictates their Work
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