HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION

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HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION ( how-influencers-credibility-on-instagram-is-perceived-by-con )

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Habibi M. R., Laroche M, & Richard M. O. (2014). The roles of brand community and community engagement in building brand trust on social media. Computers in Human Behavior, 37,152-161. Hair, J.F., Black, W., Babin, B., Anderson, R.E., & Tatham, R.L. (2005). Multivariate data analysis (5th ed.). Upper Saddle River, NJ: Prentice Hall. Hasan, B. (2010). Exploring gender differences in online shopping attitude . Computers in Human Behavior (26), 597-601. Hassanein, K., & Head, M. (2007). Manipulating perceived social presence through the web interface and its impact on attitude towards online shopping. International Journal of Human-Computer Studies, 65(8), 689-708. Hirschman, E. C. (1986). Humanistic inquiry in market research: Philosophy, method and criteria. Journal of Marketing Research, 23(August), 237-249. Hoffman, D. L., & Novak, T. P. (1997). A new marketing paradigm for electronic commerce. The information Society, 13, 43-54. Hoffman, D., & Novak, T. (2012). Toward a deeper understanding of social media. Journal of Interactive Marketing, 26(2), 69-70. Hookway, N. (2008). Entering the blogosphere: Some strategies for using blogs in social research. Qualitative Research, 8(1), 91-113. Hovland, C.I., Janis, L.I., Kelley, H.H. (1953). Communication and Persuasion. New Haven, CI: Yale University Press. Hovland, C., Weiss, W. (1951). The Influence of Source Credibility on Communication Effectiveness. Public Opinion Quarterly, 15, 635-650. Hsu, Y. H., & Tsou, H.-T. (2010). Understanding customer experiences in online blog environments. International Journal of Information Management, 31, 510-523. Jiménez, F. R. and Mendoza, N. A. (2013). Too Popular to Ignore: The Influence of Online Reviews on Purchase Intentions of Search and Experience Products. Journal of Interactive Marketing , 27, 226-235. 82

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