HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION

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HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION ( how-influencers-credibility-on-instagram-is-perceived-by-con )

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Joseph, W. B. (1982). The credibility of physically attractive communicators: A review. Journal of Advertising, 11, 15-24. Johnson, T. J., Kaye, B. K., Bichard, S. L., & Wong, W. J. (2007). Every blog has its day: Politically-interested internet users’ perceptions of blog credibility. Journal of Computer-Mediated Communication, 13(1), 100-122. Kahle, L.R., Homer, P. (1985). Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective. Journal of Consumer Research, 11(4), 954-961. Kaikati, J.G. (1987). Celebrity Advertising: A Review and Synthesis. International Journal of Advertising, 6(2), 93-105. Kaiser, H.F. (1974). An index of factorial simplicity. Psychometrika, 39, 31-36. Kallas (2017). Top 15 Most Popular Social Networking Sites (and 10 Apps!). (Retrieved on May 20, 2017 from https://www.dreamgrow.com/top-15-most-popular-social-networking- sites/) Kapitan, S. and Silvera, D. (2016). From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness . Business Media New York , 27, 553-567. Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59-68. Keller, E., & Berry, J. (2003). The influentials: One American in ten tells the other nine how to vote, where to eat, and what to buy. New York: Free Press. Katz, E., Blumler, J., & Gurevitch, M. (1974). Uses and gratifications research. Public Opinion Quarterly, 37(4), 504-523. Kumar, R., Novak, J., Prabhakar, R., Andrew, T., 2004. Structure and evolution of blogspace. Communication of the ACM ,47(12), 35-39. Kemp, E., Childers, C. Y., & Williams, K. H. (2012). Place branding: creating self-brand connections and brand advocacy. Journal of Product & Brand Management, 21(7), 508- 515. 83

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