HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION

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HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION ( how-influencers-credibility-on-instagram-is-perceived-by-con )

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Kim, J-W., Choi, J., Qualls, W., & Han, K. (2008). It takes a market place community to raise brand commitment: The role of online communities. Journal of Marketing Management, 24, 409-431. Kim, S., Williams, R., & Lee, Y. (2003). Attitude toward online shopping and retail website quality: A comparison of US and Korean consumers. Journal of International Consumer Marketing, 16(1), 89-111. Kim, W. G., Lee, C., & Hiemstra, S. J. (2004). Effects of an online virtual community on customer loyalty and travel product purchases. Tourism Management, 25(3). Kim, Y. J., & Na, J. H. (2007). Effects of celebrity athlete endorsement on attitude toward the product: The role of credibility, attractiveness and the concept of congruence. International Journal of Sports Marketing & Sponsorship, 8, 310-320. Kim, A. J., & Ko, E. (2010). Impacts of luxury fashion brand's social media marketing on customer relationship and purchase intention. Journal of Global Fashion Marketing, 1(3), 164-171. Koernig, S. K., & Boyd, T. C. (2009). To catch a tiger or let him go: The match-up effect and athlete endorsers for sport and non-sport brands. Sport Marketing Quarterly, 18, 15- 37. Korzaan, M. L. (2003). Going with the flow: Predicting online purchase intentions. Journal of Computer Information Systems, 43(4), 25-31. Kratzer, J., & Lettl, C. (2009). Distinctive roles of lead users and opinion leaders in the social networks of schoolchildren. Journal of Consumer Research, 36(4), 646-659. Lafferty, B.A., & Goldsmith, R.E. (1999). Corporate credibility’s role in consumers’ attitudes and purchase intentions when a high versus a low credibility endorser is used in the ad. Journal of Business Research, 44, 109-116. Lafferty, B.A., Goldsmith, R.E., & Newell, S.J. (2002). The dual credibility model: The influence of corporate and endorser credibility on attitudes and purchase intentions. Journal of Marketing Theory and Practice, 10, 1-12. Lafferty, B. A., Goldsmith, R. E., & Flynn, L. R. (2005). Are innovators influenced by 84

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