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HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION

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HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION ( how-influencers-credibility-on-instagram-is-perceived-by-con )

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endorser expertise in an advertisement when evaluating a high technology product? Journal of Marketing Theory and Practice, 13(3), 32-48. Lafferty, B.A., & Goldsmith, R.E. (2004). How in influential are corporate credibility and endorser attractiveness when innovators react to advertisements for a new high- technology product?. Corporate Reputation Review, 7, 24-36. Laroche, M., Habibi, M. R., & Richard, M. O. (2013). To be or not to be in social media: How brand loyalty is affected by social media?. International Journal of Information Management, 33, 76-82. Lassar, W., Mittal, B., & Sharma, A. (1995). Measuring customer-based brand equity. Journal of Consumer Marketing, 12(4), 11-19. Lee, Y. and Koo, J. (2015). Athlete Endorsement, Attitudes, and Purchase Intention: The Interaction Effect Between Athlete Endorser-Product Congruence and Endorser Credibility . Journal of Sport Management , 29, 523-538. Lee, J, & Lee, J (2015). How purchase intention consummates purchase behaviour: The stochastic nature of product valuation in electronic commerce. Behaviour & Information Technology, 34, 1, 57-68. Lee, J., & Thorson, E. (2008). The impact of celebrity-product incongruence on the effectiveness of product endorsement. Journal of Advertising Research, 48, 433–449. Leong, E. K. F., Huang, X., & Stanners, P. J. (1998). Comparing the effectiveness of the web site with traditional media. Journal of Advertising Research, 38(5), 44–51.
 Liao, Z., & Cheung, M. T. (2001). Internet-based e-shopping and consumer attitudes: An empirical study. Information and Management, 38(5), 299–306. Lin, H. F. (2007). Predicting consumer intentions to shop online: An empirical test of competing theories. Electronic Commerce Research and Applications, 6(4), 433-442. Liu, Y., Chen, Y., Zhou, C. F., 2010. Determinants of Customer Purchase Intention in Electronic Service. Institute of Electrical and Electronics Engineers. Malhotra, N. K. (1999). Marketing research: An applied orientation. Upper Saddle 85

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