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HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION

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HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION ( how-influencers-credibility-on-instagram-is-perceived-by-con )

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River:Prentice-Hal. Malhotra,N.K.(206).Pesquisade Marketing:UmaOrientação. BokmanCompanhia Ed. Marktest. (2016). Os portugueses e as redes sociais. Retrieved from: htp:/www.marktest.com/wap/a/grp/p~96.aspx Mangold, W.G.,andFauldsD.J.,(209).Social Media:Thenewhybridelementofthe promotionmix.BusinesHorizons,52(4),357-365. McCracken,G.(1989). WhoistheCelebrityEndorser?CulturalFoundationsofthe EndorsementProces.JournalofConsumerResearch,16(3),310-32. Mc Nely, B. J. (2012). Shaping organizational i mage-po wer through i mages: Case historiesofInstagram.ProfesionalCommunicationConferenceProcedings. Metzger, M.J., Flanagin, A.J., Eyal, K., Lemus, D. R., & McCan n, R. M.(20 03). Credibilityforthe21stcentury:Integratingperspectivesonsource, mes sage,and media credibilityinthecontemporarymediaenvironment.CommunicationYearbok,27,293- 36. Meyers-Levy,J.(198).Theinfluenceofsexrolesonjudgment. JournalofConsumer Research,14(4),52-530. Meyers-Levy,J.andSternthal,B.(191).Genderdiferencesintheuseofmesagecues andjudgments.Journalof MarketingResearch,28(1),84-96. Meredith, M.J.(2012).Strategiccommunicationandsocial media: An MBAcourse fromabusinescommunicationperspective.BusinesandProfesionalCommunication Quarterly,75(1),89-95. MesikR.(2012)-Social media:blesingorcurse?Abusinesperspective/Public InterestandPrivateRightsinSocial Media.AvolumeinChandosPublishingSocial MediaSeries,145-152. Neilsen(2013). Globaltrustin advertising and brand mes sages. Septe mber. Ac ces sed at:htp:/www.nielsen.com/us/en/insights/reports/2013/global-trust-in-advertising-and- 86

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