HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION

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HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION ( how-influencers-credibility-on-instagram-is-perceived-by-con )

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brand-messages.html. Napoleancat (2016). Instagram users in Portugal – November 2016. Retrieved on November, 2016 from https://napoleoncat.com/blog/en/instagram-users-in-portugal- november-2016/) Naylor, R. W., Lamberton, C. P. & West, P. M. (2012). Beyond the “like” button: The impact of mere virtual presence on brand evaluations and purchase intentions in social media settings. Journal of Marketing, 76, pp. 105-120 O’Brien, C. (2011). The emergence of the social media empowered consumer. Irish Marketing Review, 21(1–2), 32-40. O’ Hara, B. S., Netemeyer, R. G., & Burton, S. (1991). An examination of the relative effects of source expertise, trustworthiness, and likeability. Social Behavior and Personality: An international journal, 19(4), 305-314. Ohanian, R. (1990). Construction and validation of a scale to measure celebrity endorsers’ perceived expertise, trustworthiness, and attractiveness. Journal of Advertising 19(3), 39-52. Ohanian, R. (1991), The Impact of Celebrity Spokespersons’ Perceived Image on Customers’ Intention to Purchase. Journal of Advertising Research, 31(1), 46-54. Omnicore (2017). Instagram by the Numbers: Stats, Demographics & Fun Facts. (Retrieved on April 29, 2017 from https://www.omnicoreagency.com/instagram- statistics/) O’Reilly, T. (2007). What is the web 2.0: Design patterns and business models for the next generation of software. Communications & Strategies, 65. Palmer, A. and Bejou, D. (1995). The effects of gender on the development of relationships between clients and financial advisers. The International Journal of Bank Marketing, 13(3),18-27. Papasolomou I & Melanthiou Y (2012) Social media: Marketing public relations new best friend. Journal of Promotion Management, 18 (3),319-328. 87

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