HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION

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HOW INFLUENCERS CREDIBILITY ON INSTAGRAM IS PERCEIVED BY CONSUMERS AND ITS IMPACT ON PURCHASE INTENTION ( how-influencers-credibility-on-instagram-is-perceived-by-con )

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Patzer, G.L. (1983), Source Credibility as a Function of Communicator Physical Attractiveness. Journal of Business Research, 11(2), 229-241. Pavlou, P. A. (2003). Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model. International Journal of Electronic Commerce, 7(3), 101-134. Pavlou, P. A., & Fygenson, M. (2006). Understanding and predicting electronic commerce adoption: An extension of the theory of planned behavior. MIS Quarterly, 30(1), 115-143. Petroshius, S.M., & Crocker, K.E. (1989). An empirical analysis of spokesperson characteristics on advertisement and product evaluations. Journal of the Academy of Marketing Science, 17, 217-225. Petty, R. E., & Cacioppo, J. T. (1981). Issue involvement as a moderator of the effects on attitude of advertising content and context. Advances in Consumer Research, 8, 20- 24. Pitt, L., Berthon, P., Watson, R., and Zinkhan, G. (2002). The Internet and the birth of real consumer power. Business Horizons, 45(4), 7-14. Pornpitakpan, C. (2004). The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence. Journal of Applied Social Psychology, 34(2), 243-81. Pornpitakpan, C. (2003). The effect of celebrity endorsers` perceived credibility on product purchase intention: The case of Singaporeans. Journal of International Consumer Marketing, 16(2), 55-74. Putrevu, S. (2004). Communicating with the sexes: Male and female responses to print advertisements. Journal of Advertising, 33(3), 51-62 Quinton, S. (2013). The digital era requires new knowledge to develop relevant CRM strategy: a cry for adopting social media research methods to elicit this new knowledge. Journal of Strategic Marketing , 21, 402-412. Quinton, S. (2012). The community brand paradigm: A response to brand management’s 88

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